BLOG

/BLOG/

SCHOOL VIDEO TESTIMONIALS

We take great pride in delivering a first class school video production service to our clients. We love developing innovative, imaginative ideas and ultimately producing superb video content.  We have worked with a number of schools over the past few years and have been very pleased that they keep coming back for more! Don’t just take our word for it, please watch these videos and find out why our clients commission Film Infinity to produce their school videos.

“The team were really good at working with young people. They understood how to get the best out of them, they communicated clearly with them and the staff. They made everybody feel really comfortable about being filmed which meant that the final product was even better that we could have hoped for.  Overall in terms of my impression of the whole process of working with Film Infinity, I couldn’t really be happier.  It was very smooth, it was very professional, but we really felt part of it as well, we felt listened to and supported.  I think the communication was the thing that was key for me, it really made all the difference in helping us achieve a video that I think really reflects what Sir John Laws is all about”

Claire Robins-Sir John Lawes

“Film Infinity captured the ethos and values of the school perfectly with stunning footage and insightful interviews. Chris anD Ian work tirelessly to film all the subjects we asked for and put our staff and students at ease with their calm and considerate approach.  We are delighted with the results as the film encapsulates school life and gives a real wow factor to our presentations on open evenings.  I highly recommend Film Infinity, their experience shines through and makes the whole process of film making flow smoothly

Lauren Cradduck-Samuel Ryder Academy

“I was very impressed with the professionalism and enthusiasm throughout the process and I really enjoyed working with Chris and Ian. I absolutely love the video, it captures the heart and essence of the school. I was so impressed with the work Film Infinity had done to produce such a fantastic video for the school.”

Richard Paul-Greatfields School

You can find a lot more information about what we can do for you by visiting our EDUCATION VIDEOS page.  If you want to get your project started please call us on 0203 362 8288 or alternatively complete our simple SCHOOL VIDEO PROJECT BUILDER

SCHOOL VIDEO TESTIMONIALS2019-04-03T14:33:40+01:00

TENDERING FOR VIDEO PROJECTS

TENDERING FOR VIDEO PROJECTS


As part of the procurement process some organisations put their supplier contracts out to tender.  Interested suppliers can then submit their applications detailing costings, delivery schedules, experience etc

Tendering for potential video projects is yet another way of finding work.  Video Project tenders are easy to find on line. Alternatively you can sign up with specialist agencies to receive updates on any tenders that may be of interest to you.

There are two types of tenders. You might be tendering for a one-off project OR to be included on a framework.  A framework means you are tendering to be included on a roster of companies. All of whom are capable of doing the work at an agreed price.

Step 1-Identifying the right tenders

It is essential that you only apply for tenders that you have reasonable chance of success. Preparing tenders can be an expensive process, it is time-consuming and could put pressure on business resources.  You need to be realistic about your chances of winning the contract, so ask yourself the following. Does your business meet or exceed the requirements, such as skills and experience, stated in the tender ? Can your business afford to risk the money, time and resources, especially in the event that you don not win? If the answer to all of these questions is yes then proceed.

Step 2-Expressing an intention to tender

Usually the first step is to register your interest. This lets the buyer know that you are interested in submitting a tender.  Take note of the deadlines. The sooner you express your interest the earlier you can get started on creating a high-quality bid. If you decide not to proceed, you are under no obligation to submit a tender and you can opt out at any time.

On the tendering platform you can ask questions and ultimately you will submit your application here.  Any questions that are submitted by yourself or rival companies are visible to everyone concerned. Don’t be afraid to ask numerous detailed questions as this could help you submit a good tender.

Step 3-Pre-Qualification Questionnaire (PQQ)

The PQQ is designed to exclude suppliers that are under-qualified or don’t have the ability or experience to be considered.  This will reduce the number of companies bidding for a contract. Ultimately the client wants to know if your company is capable of doing the work, has the experience producing similar work, and will charge a fair, transparent price for the work. Additionally your business must be financially secure and have the necessary insurance and accreditations.

Step 4- Invitation to Tender (ITT)

If you succeed in being shortlisted you will be sent an Invitation to Tender. As this stage it is a given that all of the rival companies bidding have passed all the required criteria.  To win the contract you will have to demonstrate that you can offer something better, unique, of great value with added value.

The evaluation criteria will be published, detailing the specifications and how proposals are going to be evaluated, along with the weightings of each criteria. The client will check that you have submitted all the information required and that nothing is irregular. Scoring will be done by an evaluation team. To win a contract you will need to achieve high marks across the board. If successful you will either be awarded the tender or be invited to meet an interview panel for the final selection stage.

Summary

Writing a tender application is an art form and is not something that should be taken lightly.  It is important to submit detailed, accurate answers. Don’t exaggerate your capabilities or experience as you will probably get found out. Often they seem to be written in another language! So it is important to respond in the appropriate language. Our advice? Get help! There are many specialist tender writing agencies out there who will analyse, advise, write, create, compile and submit your tender on your behalf. They know the market, they know how to write tenders that satisfy the tendering client.

One of the biggest problems we encounter during the tendering process is that the application process and documentation is sometimes not designed for the procurement of creative services, but instead aimed at materials or equipment such as copier paper or laptops.  This means that some questions may be irrelevant or hard to answer. In fairness this is usually due to the fact that they may have been copied and pasted questions from tenders designed to procure paper clips into a document aimed at procuring video services. Another issue is that it is not that straightforward to score creative ability as it is subjective. One person may love a particular video, the next person on the evaluation panel hates it!

Quoting is a real problem with creative services as it is rarely possible to compare apples with oranges. Please read this excellent article written by Jason Grech

In summary the tendering process can be something a lottery. It is very time consuming and can be costly if you hire a tendering agency to help you.

Think carefully before you go down this route. Good Luck!


CALL 0203 362 8288 TO GET YOUR VIDEO PROJECT MOVING OR VIEW A SELECTION OF OUR WORK ON OUR PORTFOLIO WEB PAGE 

TENDERING FOR VIDEO PROJECTS2019-02-06T14:32:02+01:00

THE RISE OF THE FOOD VIDEO

THE RISE OF THE FOOD VIDEO HAS CAPTURED THE IMAGINATION OF FOODIES ALL OVER THE WORLD


We all fall into one two groups, those who eat to live and those who live to eat!!

Increasingly we are using food video web sites to seek inspiration and recipes. Exploring and discovering new cuisines and techniques.  Set the tablet up on the work top, press play and off you go. An easy way to create new dishes and get inspired.  It started with Tasty and Buzzfeed but now the big boys are getting in on the act. BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe, including global brands Bosch and Siemens, Gaggenau and Neff. BSH Hausgeräte GmbH is acquiring 65 percent of shares of Berlin startup Kitchen Stories

THE RISE OF THE FOOD VIDEO     Photography by Tony Briscoe

“Cooking should be an easy and enjoyable experience. That’s the whole reason why BSH Hausgeräte GmbH develops smart products and related services. And with the same goal, the two young founders of Kitchen Stories have been developing high-quality recipes, together with videos and step-by-step photo instructions that encourage users to try out those recipes. BSH and Kitchen Stories will begin working together immediately to offer spare-time cooks and ambitious amateur chefs new experiences related to cooking in the increasingly connected kitchen world”

Influential cultural magazine VICE now has its own FOOD web site Munchies as does the New York Times

Check out The Independents best 50 food websites

Here at Film Infinity we are taking more and more enquiries for food rated content. Recently we have made videos for Heinz, Unilever, Kerrymaid, McCain and Del Monte. Most of these are shot on the same model as Tasty and Buzzfeed, from above and lasting 30-60 seconds.  This is a format that works because it is very simple and impactful. Adding simple text graphics explaining technique and listing the ingredients means these short videos convey a lot of information in a bitesize format.


Make sure you are part of the rise of the food video revolution. CALL 0203 362 8288 OR VIEW A SELECTION OF OUR WORK ON OUR PORTFOLIO WEB PAGE 

THE RISE OF THE FOOD VIDEO2018-04-23T11:11:25+01:00

STOP MOTION ANIMATION

HOW TO FILM STOP MOTION ANIMATION


WHAT IS STOP MOTION ANIMATION?

According to Wikipedia Stop motion is an animation technique that physically manipulates an object so that it appears to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a fast sequence.  It takes 25 individual photographs to make one second of footage. The brief for this job was to create a 15 seconds of video so we do a simple calculation, 25 (photographs) x 15 (seconds) =375. This means we need to take 375 photographs to produce a 15 second video.

Stop motion is often confused with the time lapse technique, where still photographs of a ‘live’ period of time are taken at regular intervals and combined into a continuous film. Time lapse is a technique whereby the frequency at which film frames are captured is much lower than that used to view the sequence. When played at normal speed, time appears to be moving faster.

Food Video Production Food Video Production


PREPARATION IS KEY

It is essential to plan every movement in detail and also how long you want the sequence to appear on screen.  It is a good idea to draw a simple storyboard featuring the movements and timings.  Consider what you are going to animate? Will you be able to control small delicate movements over a period of time?  Try and make it as simple as possible.  In this case we had to choreograph the movement of the fruit. How could we get the fruit into the plastic pot?  We thought it would be fun if the cubed fruit formed a step, so all the other fruit could climb the steps and jump into the pot!  We also made the fork (with very big teeth!) herd the fruit in the right direction, behaving like a sheep dog!

Food Video Production Food Video Production


TAKING THE PHOTOGRAPHS

Stop motion animation is a lot of fun to film but patience is essential, this is not a quick method. Due to its nature it is time consuming. You have to be precise and methodical.  It is important to monitor the focal point throughout the filming as you may have to change focus to accommodate movements.  The great thing about working in the studio is you have total control over the lighting. You could use either flash (strobe) or a continuous lighting source.  Because of this, ‘flickering’ will not be an issue as it can be with time lapse, as the exposure will be exactly the same for every exposure.

Ensure the camera is exactly level on every plane to ensure pin sharp focus across the entire frame.  To avoid any accidental movements, fix the camera to a heavy duty studio stand (as seen in the photographs) and not a tripod.

When filming food it is essential to hire a great food stylist. Not only can they prepare the food to a high standard but they can manupilte the food on set to make it look fantastic. It is a good idea to be sat down and have everything you need close at hand to minimise the risk of moving the set or any pieces accidentally.

Food Video Production Food Video Production


POST PRODUCTION

We shoot RAW files and use Lightroom to process the images. A camera produces an image with a 2:3 ratio but the output format required is 16:9 so you will need to alllow for this when composing your shot. Switch the camera to the video mode. compose the shot, and then change back to stills mode. During post-production you can then crop the image to 16:9 knowing that you have everything you need within the crop. In Lightroom there are multiple adjustments you can make to enhance the images before you join them all together.

Food Video Production Food Video Production


FOR MORE INFORMATION PLEASE CALL 0203 362 8288 OR VIEW OUR FOOD PORTFOLIO 

STOP MOTION ANIMATION2017-11-16T11:41:58+01:00

FILMING INTERVIEWS

HOW DO WE GET THE BEST OUT OF INTERVIEWEES WHEN FILMING INTERVIEWS AND PRESENTATIONS?


FILMING INTERVIEWS…DO YOU NEED A SCRIPT OR NOT?

filming interviews

A pre-prepared script ensures you can say everything you need to say in a concise, coherent manner.  Some clients want to deliver their dialogue without the aid of a script.  This is fine if you are a confident speaker but it can create major problems if you make a small mistake.  A second take is required and it is very difficult to repeat the initial dialogue word for word. Quite often we find the second, third or successive takes often feature additional dialogue or don’t include important dialogue that was featured in the previous takes!  So we advise you write a pre-prepared script you can hone and rehearse prior to filming.  If you need some help, we do offer a scriptwriting service. Filming interviews is straight forward if you are prepared.

If required we can project the script on our Autocue equipment, allowing you to read the script whilst looking straight into the camera lens.  This is a foolproof method which ensures clear, accurate, consistent delivery.

SCRIPT PREPARATION AND APPROVAL

filming interviews

Once written, make sure all the stakeholders involved with your video have read it and it is approved by the relevant internal departments such as legal, PR and marketing.  Make sure the interviewee has time to prepare and knows what is involved (send them a link to this page!!)

FILMING AND SOUND RECORDING

filming interviews

One of our biggest strengths is putting interviewees at ease and making you feel relaxed and comfortable during the filming experience.  Allow enough filming time per person to avoid any unnecessary pressure.  We keep the crew small. One cameraman/director, a second cameramen and the sound engineer.

We film all our interviews and presentations with two cameras so we have two angles to edit with-When a mistake is made during filming, we stop and film a second take. We can then simply cut to the other camera angle using the next take, creating a seamless edit.

During filming we monitor the audio using headphones, simultaneously reading the script. We can then check for any mistakes or omissions. This means we can instantly assess if a re-take is required.  This may mean we only have to re-record part of a paragraph and not the whole piece.

We have a selection of high quality microphones and recording equipment available to cope with a variety of filming conditions and locations.

We usually film the interview straight to camera with audio and then make a second recording of the voice only.  During editing we can then use the spoken recording as a voiceover for the relevant scenes in the film.  Switching back to the interview where necessary.

It is important to select a location that is quiet and offers an interesting background for the interview.  It is worth telling everyone in the adjacent offices what is happening and displaying notices around the building that quietness is required in the vicinity.  Check there is no maintenance work happening in the building that maybe noisy and if possible turn off the air conditioning as this too can be picked up on the microphones

EDITING

filming interviews

We create a ‘rough-cut’ edit combining all the chosen footage, voiceover and music as per the brief. We add titles, logos and contact details.  This is posted securely on line so all the stakeholders can view the video and feedback with any required changes.


FOR MORE INFORMATION PLEASE CALL 0203 362 8288 OR VIEW A SELECTION OF OUR WORK ON OUR PORTFOLIO WEB PAGE 

FILMING INTERVIEWS2017-09-08T10:02:46+01:00
Load More Posts