THE RISE OF THE FOOD VIDEO

THE RISE OF THE FOOD VIDEO HAS CAPTURED THE IMAGINATION OF FOODIES ALL OVER THE WORLD


We all fall into one two groups, those who eat to live and those who live to eat!!

Increasingly we are using food video web sites to seek inspiration and recipes. Exploring and discovering new cuisines and techniques.  Set the tablet up on the work top, press play and off you go. An easy way to create new dishes and get inspired.  It started with Tasty and Buzzfeed but now the big boys are getting in on the act. BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe, including global brands Bosch and Siemens, Gaggenau and Neff. BSH Hausgeräte GmbH is acquiring 65 percent of shares of Berlin startup Kitchen Stories

THE RISE OF THE FOOD VIDEO     Photography by Tony Briscoe

“Cooking should be an easy and enjoyable experience. That’s the whole reason why BSH Hausgeräte GmbH develops smart products and related services. And with the same goal, the two young founders of Kitchen Stories have been developing high-quality recipes, together with videos and step-by-step photo instructions that encourage users to try out those recipes. BSH and Kitchen Stories will begin working together immediately to offer spare-time cooks and ambitious amateur chefs new experiences related to cooking in the increasingly connected kitchen world”

Influential cultural magazine VICE now has its own FOOD web site Munchies as does the New York Times

Check out The Independents best 50 food websites

Here at Film Infinity we are taking more and more enquiries for food rated content. Recently we have made videos for Heinz, Unilever, Kerrymaid, McCain and Del Monte. Most of these are shot on the same model as Tasty and Buzzfeed, from above and lasting 30-60 seconds.  This is a format that works because it is very simple and impactful. Adding simple text graphics explaining technique and listing the ingredients means these short videos convey a lot of information in a bitesize format.


Make sure you are part of the rise of the food video revolution. CALL 0203 362 8288 OR VIEW A SELECTION OF OUR WORK ON OUR PORTFOLIO WEB PAGE 

STOP MOTION ANIMATION

HOW TO FILM STOP MOTION ANIMATION


WHAT IS STOP MOTION ANIMATION?

According to Wikipedia Stop motion is an animation technique that physically manipulates an object so that it appears to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a fast sequence.  It takes 25 individual photographs to make one second of footage. The brief for this job was to create a 15 seconds of video so we do a simple calculation, 25 (photographs) x 15 (seconds) =375. This means we need to take 375 photographs to produce a 15 second video.

Stop motion is often confused with the time lapse technique, where still photographs of a ‘live’ period of time are taken at regular intervals and combined into a continuous film. Time lapse is a technique whereby the frequency at which film frames are captured is much lower than that used to view the sequence. When played at normal speed, time appears to be moving faster.

Food Video Production Food Video Production


PREPARATION IS KEY

It is essential to plan every movement in detail and also how long you want the sequence to appear on screen.  It is a good idea to draw a simple storyboard featuring the movements and timings.  Consider what you are going to animate? Will you be able to control small delicate movements over a period of time?  Try and make it as simple as possible.  In this case we had to choreograph the movement of the fruit. How could we get the fruit into the plastic pot?  We thought it would be fun if the cubed fruit formed a step, so all the other fruit could climb the steps and jump into the pot!  We also made the fork (with very big teeth!) herd the fruit in the right direction, behaving like a sheep dog!

Food Video Production Food Video Production


TAKING THE PHOTOGRAPHS

Stop motion animation is a lot of fun to film but patience is essential, this is not a quick method. Due to its nature it is time consuming. You have to be precise and methodical.  It is important to monitor the focal point throughout the filming as you may have to change focus to accommodate movements.  The great thing about working in the studio is you have total control over the lighting. You could use either flash (strobe) or a continuous lighting source.  Because of this, ‘flickering’ will not be an issue as it can be with time lapse, as the exposure will be exactly the same for every exposure.

Ensure the camera is exactly level on every plane to ensure pin sharp focus across the entire frame.  To avoid any accidental movements, fix the camera to a heavy duty studio stand (as seen in the photographs) and not a tripod.

When filming food it is essential to hire a great food stylist. Not only can they prepare the food to a high standard but they can manupilte the food on set to make it look fantastic. It is a good idea to be sat down and have everything you need close at hand to minimise the risk of moving the set or any pieces accidentally.

Food Video Production Food Video Production


POST PRODUCTION

We shoot RAW files and use Lightroom to process the images. A camera produces an image with a 2:3 ratio but the output format required is 16:9 so you will need to alllow for this when composing your shot. Switch the camera to the video mode. compose the shot, and then change back to stills mode. During post-production you can then crop the image to 16:9 knowing that you have everything you need within the crop. In Lightroom there are multiple adjustments you can make to enhance the images before you join them all together.

Food Video Production Food Video Production


FOR MORE INFORMATION PLEASE CALL 0203 362 8288 OR VIEW OUR FOOD PORTFOLIO 

FILMING INTERVIEWS

HOW DO WE GET THE BEST OUT OF INTERVIEWEES WHEN FILMING INTERVIEWS AND PRESENTATIONS?


FILMING INTERVIEWS…DO YOU NEED A SCRIPT OR NOT?

filming interviews

A pre-prepared script ensures you can say everything you need to say in a concise, coherent manner.  Some clients want to deliver their dialogue without the aid of a script.  This is fine if you are a confident speaker but it can create major problems if you make a small mistake.  A second take is required and it is very difficult to repeat the initial dialogue word for word. Quite often we find the second, third or successive takes often feature additional dialogue or don’t include important dialogue that was featured in the previous takes!  So we advise you write a pre-prepared script you can hone and rehearse prior to filming.  If you need some help, we do offer a scriptwriting service. Filming interviews is straight forward if you are prepared.

If required we can project the script on our Autocue equipment, allowing you to read the script whilst looking straight into the camera lens.  This is a foolproof method which ensures clear, accurate, consistent delivery.

SCRIPT PREPARATION AND APPROVAL

filming interviews

Once written, make sure all the stakeholders involved with your video have read it and it is approved by the relevant internal departments such as legal, PR and marketing.  Make sure the interviewee has time to prepare and knows what is involved (send them a link to this page!!)

FILMING AND SOUND RECORDING

filming interviews

One of our biggest strengths is putting interviewees at ease and making you feel relaxed and comfortable during the filming experience.  Allow enough filming time per person to avoid any unnecessary pressure.  We keep the crew small. One cameraman/director, a second cameramen and the sound engineer.

We film all our interviews and presentations with two cameras so we have two angles to edit with-When a mistake is made during filming, we stop and film a second take. We can then simply cut to the other camera angle using the next take, creating a seamless edit.

During filming we monitor the audio using headphones, simultaneously reading the script. We can then check for any mistakes or omissions. This means we can instantly assess if a re-take is required.  This may mean we only have to re-record part of a paragraph and not the whole piece.

We have a selection of high quality microphones and recording equipment available to cope with a variety of filming conditions and locations.

We usually film the interview straight to camera with audio and then make a second recording of the voice only.  During editing we can then use the spoken recording as a voiceover for the relevant scenes in the film.  Switching back to the interview where necessary.

It is important to select a location that is quiet and offers an interesting background for the interview.  It is worth telling everyone in the adjacent offices what is happening and displaying notices around the building that quietness is required in the vicinity.  Check there is no maintenance work happening in the building that maybe noisy and if possible turn off the air conditioning as this too can be picked up on the microphones

EDITING

filming interviews

We create a ‘rough-cut’ edit combining all the chosen footage, voiceover and music as per the brief. We add titles, logos and contact details.  This is posted securely on line so all the stakeholders can view the video and feedback with any required changes.


FOR MORE INFORMATION PLEASE CALL 0203 362 8288 OR VIEW A SELECTION OF OUR WORK ON OUR PORTFOLIO WEB PAGE 

TESTIMONIALS

We have a new page on our web site, Client TESTIMONIALS. Arguably the is the most important page on our web site. Please take a look and read what our clients say Film Infinity Video Production.

We take great pride in delivering a first class video production service to our clients. We love creating innovative, imaginative ideas and then making the video production process as painless as possible, ultimately delivery amazing video content. 

Testimonials

Many of our clients come back again and again to have more videos made. Getting to know them and understanding their requirements is key to the success of a project

After we have delivered the final edit we send all our clients a CUSTOMER SATISFACTION QUESTIONNAIRE. We analyse the feedback which enables us to assess our performance and see how we can improve our service.  We want to consistently perform at a high level and improve all aspects of our business so our clients get the best possible videos and superb value for money.

FOR MORE INFORMATION PLEASE CALL 0203 362 8288 OR VISIT OUR TESTIMONIALS WEB PAGE 

OUR VIDEO QUOTES EXPLAINED

OUR VIDEO QUOTES EXPLAINED-WHAT DO YOU GET FOR YOUR MONEY?

Each quote is project specific and can include the following:

  • Script and Storyboard
  • Pre-production
  • Voiceover and Music
  • Production
  • File processing and storage
  • Editing
  • Delivery of the final video

Film Infinity Video Production

SCRIPT AND STORYBOARD

The script dictates what the audience will see and hear.  It is the ‘blue print’ of your video. A storyboard is a series of drawings or photos which illustrate each scene in chronological order.  This helps you envisage how the video will look and it helps us plan each shot as we can see what is involved in each scene.

PRE-PRODUCTION

After we have received a completed Booking Form and a Purchase Order, Pre-Production commences. This involves the logistics and management of your project.  Each shoot day is thoroughly planned so we get the most out of your time and budget. We compile a shoot schedule so everyone involved knows what is happening, when and where?   A pre-production meeting allows all the stakeholders the opportunity to meet our production team and discuss the filming in detail.

VOICEOVER AND MUSIC

Once the script has been approved you can choose a suitable voiceover artist to narrate your story.  The voiceover track is then recorded in readiness for editing.  An appropriate piece of music is also chosen. As this is a subjective choice, we can direct you to several recommended music library web sites and then organise the license and purchase of your choice.

PRODUCTION

The filming usually involves at least two crew members and a car full of equipment!  More crew and equipment might be required depending on the complexity and scale of the project.  We aim to cause minimal disruption and execute the project quickly, efficiently and professionally.

FILE PROCESSING AND STORAGE

The ‘raw’ footage (digital files) are processed and securely backed up. They are then imported into the editing software together with the voiceover and music tracks.

EDITING

We create a ‘rough-cut’ edit combining all the chosen footage, voiceover and music as per the brief. We add titles, logos and contact details.  This is posted securely on line so all the stakeholders can view the video and feedback with any required changes.

DELIVERY OF YOUR FINAL VIDEO

Once we have made all the required changes we deliver the video in the file format required. We can make alternative versions of your video to reflect different viewing platforms such as social media, DVD’s or trade shows

FOR MORE INFORMATION PLEASE CALL 0203 362 8288 OR VISIT OUR COSTS WEB PAGE 

Load More Posts