LONDON AND QUADRANT HOUSING TRUST CASE STUDY
SUMMARY OF THE PROJECT:
- PROMOTE THE SHARED OWNERSHIP SCHEME
- PROMOTE PRIVATE SALE OPTIONS
- PROMOTE DEVELOPMENTS
- SERVICES PROVIDED : VIDEO PRODUCTION AND PHOTOGRAPHY
- PROJECT DURATION : 2018-2021
TESTIMONIAL
THE BRIEF
We successfully tendered for the sales and marketing video production tender in 2018. The brief was to produce a number of case study videos promoting their Shared Ownership Scheme to a wider audience.
We had numerous meetings with L&Q to gain an understanding of their goals, what the required outcomes of the videos were and the appropriate style and tone to suit L&Q’s target audience. The L&Q brand guidelines ensured we delivered consistently branded video content.
We worked closeley with the L&Q marketing team and were tasked with covering new developments across the South East of England.
THE SOLUTION
Participation in the videos was not an inconsiderable commitment from the homeowners as we were asking for 3-4 hours of their time. To make the production process as easy and as smooth as possible for the homeowners, we suggested that we liaised with them directly. This meant we could thoroughly brief them on what we required and then arrange a convenient day and time to film. Due to work commitments, It soon became apparent that most homeowners were only available at weekends, this was not a problem for us and we were happy to accommodate this arrangement.
It was important to fully brief the homeowners beforehand so they knew what was expected of them and what was involved in telling their story.
We had a set list of pertinent questions that we asked during the interviews. We then filmed a library of b-roll footage to support the interview content. This included footage of them in and around their property, as well as interiors and exteriors of their homes. We also shot a selection of photographs on the same themes. After we had finished filming at their homes, we then filmed them in and around the development, cycling along the paths, playing with their children in the park etc. To illustrate and highlight the attraction of the location, we would then film a variety of scenes including local landmarks, shopping options, leisure opportunities etc
THE OUTCOME
After each session we had a considerable amount of collateral that we had to process and deliver.
The interviews were initially edited and submitted to L&Q so they could select the relevant responses. Once we had this feedback these were combined with the b-roll to create the video case studies. We then created a shorter social media edit and also delivered a transcript of the interviews that could be used in a press release.
On top of the videos we created a library of high quality photographs that could be used to illustrate the marketing material.
IF YOU HAVE ANY QUESTIONS PLEASE CALL FILM INFINITY ON 0203 362 8288
• Our experienced crew have considerable construction industry knowledge
• We can translate and subtitle films to reflect your audience
• Amiable and flexible- Excellent customer service
• We can edit different formats and versions of your video for your Social Media platforms
• Fast turnaround- Usually with 7 days of filming
• We have the necessary safety qualifications and experience
- Free Video Consultation
- Creative Innovative Concepts and Treatments
- Storyboards and Scriptwriting
- Production Management
- Animation and Motion Graphics
- DVD Replication
- High Definition (HD) Video Hosting
- Time Lapse Video
- Photography
- Aerial Drone (UAV) Video and Photography
- Models, Actors, Crew and Voiceover Artists
- Music and Music Licences
CALL US ON 0203 362 8288 AND GET YOUR PROJECT STARTED TODAY!
“Film Infinity worked closely with us throughout the project to capture time-lapse, real time and drone footage of the project. They have produced a great piece of film”
“We are really happy with the results and it is all down to their enthusiasm and patience. We couldn’t have done it without Film Infinity and we look forward to working with them on the next project”.
“We were delighted with the outcome and we have already had numerous comments on the quality on the video. I would thoroughly recommend Film Infinity and hope to work with the guys again in the near future”
“I cannot say enough to thank Film Infinity for their responsive, professional and dedicated approach to my project. They worked quickly to find the best solution and ensured the process throughout was easy and seamless. I will definitely be using Film Infinity again”
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