Video is a brilliant medium for charities to tell their stories and spread the word. Non-profit organisations of all kinds are using video to campaign, fundraise and reach new audiences. A good video has the power to help people remember what you do long after they’ve watched it.  A modern internet-savvy audience has extremely sophisticated tastes and is fully aware of the difference between a good and bad quality video.

We aim to deliver stylish, punchy videos that strike the perfect balance between engaging your audience, and successfully communicating your story!  A dynamic, eye catching Charity video, combined with the effective use of social networking sites and SEO will drive your message home.

Understand your audience

Your target audience will determine how you pitch your message.  What language and terminology should you use? The visual style is crucial.  Would animation be better than traditional video footage if appealing to children?

Create a strong narrative

A story that is interesting and compelling will hopefully be memorable.  A sympathetic voiceover artist narrating the story helps to highlight and emphasise the visual message.

Start a conversation

If you want to spread your story, you need a video which viewers will want to talk about and share. Be it word of mouth or on social media. Your audience need to be telling their friends about your campaign. We can help create a suitable treatment for your video.

Make an emotional connection

A charity video has to make people want to support the cause. The audience must empathise and form a connection with the story. Video testimonials from people who have been helped by the organisation are a very powerful way to achieve this is.  Create a video that inspires the audience and makes people feel good about their involvement.

Use the power of facts and statistics

Many campaigns feature hard-hitting facts and statistics which, when used appropriately, can have a huge impact. Using infographics combined with emotive music and personal stories can encourage viewers to support your cause.

Have a clear call to action

You can tell the most emotive story, include powerful statistics and pull the heart strings, but a charity video will not be successful if it doesn’t include a clear call to action. Your video needs to explain clearly how the viewer can either make a donation, volunteer their time and share the message. Include your contact details, a website link and enable the ‘share this video’ option.

MacMillan Cancer Relief-The Brick Lane Takeover

Commissioned by MacMillan Cancer Relief, the film documents the one day music extravaganza “The Brick Lane takeover”, featuring dozens of acts performing across several venues located in and around the most famous street in the East End of London.

Rhythms of the World Festival

These films were made for our local Rhythms of the World Festival. We are very proud to sponsor the festival every year.  Led entirely by volunteers, Rhythms of the World (ROTW) is a registered charity that aims to unite diverse communities through music and the arts. They achieve this by organising a range of cultural events, culminating in an annual festival of world music, dance, arts and cuisine in Hitchin, Hertfordshire.  The Rhythms of the World festival has evolved into one of the most significant – and best value – world music festivals in the UK, attracting up to 30,000 visitors to the two-day event.

Rhythms of the World Festival

This time we utilised the hyperlapse technique to conduct a whitsle stop tour of the festival.  Normally the camera would be fixed to a tripod, but in this case its is mounted onto a ‘floating’, moveable camera rig.  The rig features sophisticated gimbals which keep the camera level at all time despite the movements of the operator.

“It’s an absolute pleasure working with Film Infinity. They are really in tune with our needs and ‘got’ what we wanted from the start.  They are always extremely accommodating – even when we change the brief time and time again – and are professional to the end.  Thank you!”

Cath Cole-Head of Communications

Luton & Dunstable NHS Foundation Trust-Cardiac Centre Appeal.

“Working with Film Infinity has been brilliant. They took on board what we needed the film to incorporate and were professional in everything they did from start to finish. They were both sensitive to filming in a hospital setting, which was very important to us and they had a lovely manner with patients and staff. Most importantly we are all over the moon with the final film they produced and the fact that everything was delivered ahead of schedule!”

Sarah Newby, Fundraising Manager, Luton & Dunstable Hospital NHS Foundation Trust