VIDEO IS ONE OF THE MOST EFFECTIVE WAYS TO ENGAGE WITH YOUR CLIENTS AND INSPIRE PEOPLE TO TAKE ACTION
We specialise in producing videos that ENTERTAIN, ENGAGE and INFORM ensuring that you successfully connect with your audience.
As the use of social media and digital platforms increases, so does the level of audience sophistication. It is essential that your video content is of the highest standards and can satisfy these evolving audience tastes. The increased interaction with online video proves that video matters. It’s a key tool for engaging your potential buyers with your brand and building a community of loyal customers.
CALL 0203 362 8288 OR SUBMIT OUR VIDEO PROJECT BUILDER AND WE WILL RESPOND WITH A PROPOSAL AND COSTINGS.
Using video production in your content strategy and marketing campaigns can attract and engage your audience for longer, affording the opportunity to impart more information and ultimately increasing your search engine optimisation (SEO) ranking.
We produce high quality and highly effective video content that connects with your audience and has the power to increase awareness and engagement.
Be that through a branded documentary, corporate videos for your website, event and training videos or case studies and testimonials.
VIDEO IS THE MARKETING TOOL. HERE ARE SEVERAL REASONS WHY YOU NEED VIDEO!
Increase conversion rates
Research has shown 85% of people are more likely to buy a product once they have seen an accompanying video. Video helps businesses monitor how many visitors could potentially become actual customers. How? Well most businesses manually count sales to see what products are most popular but videos keep track of what product or service potential customers are interested in by displaying the number of views on each video.
Explain your Product or Service
Lots of text can be ineffective as there are so many ways people can interpret what they read, that’s if they can even be bothered to read it! Video explains the usefulness and functions of a product or service clearly and quickly. People gain a better understanding once they see it. Video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
Generate increased interest with social media
Most successful businesses are using social media to spread the word. They do this by posting images and videos to generate interest. Research has shown that over 70% of internet users watch videos online, and over 50% of the population will watch videos this year!
Rank better in Google search and increase your web traffic
Statistically speaking, stale websites don’t do well. Websites that contain endless pages of text and images rank low in Google searches, which means less exposure, less interest and ultimately less sales. This also deters customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. A well made video will get their attention immediately, and possibly their custom!
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Videos have boomed in popularity over the past few years, and continue to do so, due to their affordability and proven effectiveness in growing a business.
Get the better of your competition
Do your competitors feature video on their website? If so, there is a good chance that you are losing out! If your customers can’t see what your selling they will go elsewhere……….to your competitors!
Help your audience retain your information
The average person retains only 10 percent of what they hear, but 50 percent of what they see. What does this mean for your business? Word-of-mouth continues to be the main way that businesses attract customers. If the customer likes your product, they’ll share your video.
IF YOU HAVE ANY QUESTIONS PLEASE CALL FILM INFINITY ON 0203 362 8288.
Liven up your pitch and presentations
A paper pitch is…let’s face it… boring and outdated! PowerPoint slide shows and documents with a thousands of words and pie charts don’t do much to engage or excite your audience. However, a well produced video with a solid script and engaging visuals can capture the attention of your audience immediately. Videos are especially helpful if you have a complicated product or service. Liven up your pitch by using a video!
Grab audience attention
You can only do so much with traditional web content. In an attempt to attract more interest to a product, some businesses add loads of irrelevant or poor quality photographs and write lots of unappetising text to read, which does two things:
- Confuses the potential customer.
- Slows down the load time of the web page.
Both of these can be potentially disastrous for businesses. Why not take all of those cool ideas and combine them in a video. It keeps you website looking clean, while providing clear, concise material to engage a potential customer.
Video is easily shareable
Your video doesn’t necessarily have to be confined to just YOUR website. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easy to share, unlike text based web pages. People are more likely to share and watch videos on the internet than read blocks of text on a website….especially if it’s a Film Infinity video production!!
Showcase your personality
The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps a potential customer gain a sense of trust in you and your product if they can see you and create a ‘virtual’ connection.
Aside from boosting sales, gaining popularity for your brand, and explaining your product successfully, there are so many more benefits to using a video. People all over the world create videos about everything from cause awareness to reviews, proving that videos are the most popular medium for people to share information and advertise.
Video marketing has gone mainstream
It is generally recognised that companies should capitalise on this trend by introducing more video into their web sites. Imagine the impact that a superb, well produced video of your product or service will have?
A great marketing message is seen, believed and remembered. A dynamic video combined with the effective use of your social networking and search engine optimisation (SEO) will drive your message home, therefore increasing sales figures and brand awareness.
Increase sales!
Video is the ultimate marketing tool because if potential customers can see exactly what you are selling, what it does, how it works, etc and see it instantly, they are more likely to buy it!!
- Free Video Consultation
- Creative Innovative Concepts & Treatments
- Storyboards & Scriptwriting
- Production Management
- Animation & Motion Graphics
- DVD Replication
- High Definition (HD) Video Hosting
- Time Lapse Video
- Photography
- Aerial Drone (UAV) Video & Photography
- Models, Actors, Crew & Voiceover Artists
- Music & Music Licences
“Film Infinity worked closely with us throughout the project to capture time-lapse, real time and drone footage of the project. They have produced a great piece of film”
“We are really happy with the results and it is all down to their enthusiasm and patience. We couldn’t have done it without Film Infinity and we look forward to working with them on the next project”.
“We were delighted with the outcome and we have already had numerous comments on the quality on the video. I would thoroughly recommend Film Infinity and hope to work with the guys again in the near future”
“I cannot say enough to thank Film Infinity for their responsive, professional and dedicated approach to my project. They worked quickly to find the best solution and ensured the process throughout was easy and seamless. I will definitely be using Film Infinity again”
“Film Infinity were relaxed and easy to work with, and kept any disruption to a minimum. They were patient and understanding throughout the whole process. I was very happy with the result and would have no hesitation in recommending them to another NHS hospital”
“We worked with Film Infinity to create a series of promotional films for one of our well established product ranges, and they were fantastic throughout. The amount of equipment they brought with them and levels of professionalism were an instant confidence boost and reassurance that we had made the right decision”
“Film Infinity exceeded our expectations. With a can-do attitude nothing was too much trouble. They are not only great cameramen and producers, but they proved that they could manage any situation. As for the final video, when they sent the first edit through, my reaction was ‘wow!’. In addition to all of this, they were simply just nice people to work with.”
“Film Infinity documented one of the most ambitious conservation projects even undertaken on a work by Henry Moore. Large Figure in a Shelter was Moore’s last and largest sculpture and required complete surface sanding and repatination. The result is probably the most useful educational film on bronze sculpture restoration ever made and provides a unique insight into the techniques passed down by Moore’s own assistants and still in use today”
“Recognising the importance of video as a marketing tool, we were looking to commission a short film to publicise our current exhibition. Film Infinity listened to what we wanted, advised us, and then delivered a stunning piece of work that ticked all the boxes. In essence, they were a joy to work with”
“From the outset, Film Infinity were professional, well organised and flexible. They were able to get the best out of the students as well as providing impartial advice to the School to ensure the best outcome. We are absolutely delighted with the outcome as it manages to both capture the ethos and culture of the School, as well as be informative and entertaining. I would recommend them without hesitation and will be using them again in the future.”